A Research Assignment For Mcdonald s S - 1753 Words

Research assignment for McDonald’s Introduction Why we chose McDonald’s Out of three major business enterprises, the best info that we found was on McDonald’s. For that reason, we decided to focus on McDonald’s for this assignment. We did some preliminary research and came up with some main issues that are pertinent to this business enterprise. Main issues pertinent to McDonald’s Mc-Spotlight (2015) had launched a campaign asking what is wrong with McDonald’s. Four of the main issues stated by the campaign were the promotion of unhealthy food, the exploitation of workers, an outbreak of food poisoning, the environmental damage done by the business enterprise, and many more. Promotion of unhealthy food It is said that the food at McDonald’s is promoted as being nutritious, however what is really being served by McDonald’s is junk food - foods exceedingly high in sugar, fat and salt, and reasonably low in fibre and vitamins. Food Safety The quality of McDonald’s food has often criticized. Being high in sugar, salt and fat, the food is far from healthy. The business has tried to address this issue by adding healthier food options such as salads and yogurt to the menu. However, a recent scandal in China, were there are reports of expired and condemned meat being used and severed to customers has severely tarnished the company’s already poor reputation (The Economist 2015). This event also saw a massive drop in Sales in Asia as customers reacted to the scandal (JonesShow MoreRelatedMcdonald s A Successful Global Business Strategy1062 Words   |  5 PagesFirst, I will Identify and research McDonald with a successful global business strategy and provide basic background information. Second, I will discuss the strategies of McDonald utilizes to get their product distributed internationally and how they address risks and meet business demands. First, I will identify and research with a successful global business strategy and provide basic background information. Of every single built up companies that have figured out how to bear the numerous difficultiesRead MoreEnvironmental Scanning Porters Five Forces in Business1132 Words   |  5 PagesIndividual Assignment Question 1 Word Limit : 1000 words In about 1000 words, highlight importance of conducting environmental scanning for a business organization. Question 2 Word Limit : 1000 words Conduct a detailed SWOT and Five Forces analysis for a business organization that you are familiar with in about 1000 words. Importance of Conducting Environmental Scanning for a Business Organization The success of certain organizations dependRead MoreAnalysis Of Mcdonald s And Kfc1587 Words   |  7 PagesTheoretical/Official Outline McDonald s and KFC are two worldwide fast food eateries. They both exhausted their organizations in worldwide scale. It is evident that McDonald surpassed KFC as far as deals and acclaim in worldwide level. In any case, in China, KFC performs superior to McDonald s. The point of this study is to discover how these two organizations created diverse market. By making a relative investigation of McDonald s and KFC, diverse operation and focused procedure hypothesisRead MoreMcdonald s Of New Zealand Essay1648 Words   |  7 PagesCompany Background And History Here I choose a McDonald s of New Zealand for my assignment. I choose this organization because it is very up growing organization of New Zealand. The biggest reason for choosing this organization is that because I am working here and I know much more about that. It all began in the USA in 1954 with a milkshake machine salesman named Ray Kroc. Ray received an order from the McDonald brothers hamburger outlet in California. He was fascinated by their operation - theRead MoreThe Marketing Environment, Consumer Markets, The Worlds Largest Fast Food Chain And His Presence1214 Words   |  5 PagesIntroduction During this assignment, I intend to cover the marketing concept and its importance to an organization as McDonalds. I will make particular reference of the marketing environment, consumer markets, market segmentation and the importance of the role of the marketing mix. In addition, I will focus on the concepts of marketing in terms of supporting their brand standards. McDonalds is known as the world s largest fast food chain and his presence is global. McDonald s has over 25,000 restaurantsRead MoreMarketing Ethics Assignment : Calvin Klein1392 Words   |  6 PagesEthics Assignment My first article that I ran into for my research on a business with ethical issues is the famous clothing line Calvin Klein. Calvin Klein is well known to have a fashion line of high quality clothes for men and women. The reason why I think his practice is unethical is because they are using sexually act and messages in ads to promote their brand of clothes. According to Armstrong, Kotler, â€Å"marketing system uses cultural pollution in commercials to interrupt people s minds withRead MoreEffects Of Parental Neglect On Children From Ages 8-131199 Words   |  5 Pages Assignment: Research Proposal - Draft of Introduction Tameika N. Martin PS504 July 5, 2016 Delores Harrell Assignment: Research Proposal - Draft of Introduction The subject of this particular research proposal is: Does parental neglect cause aggression in children from ages 8-13. The thesis statement for this subject is: Even though childhood aggression can come from things other than parental neglect, and not all neglected children have anger issues, neglectful parents can cause childrenRead MoreMcdonalds Case Study2883 Words   |  12 PagesPeople Change Management Assignment 1 Liam Carpenter 01/03/2013 People and Change Management Assignment 1 Galway Business School Liam Carpenter Course: BA Business Management Student Number: 123788 Contents Introduction HR Issues Implementation Issues Lessons Learnt References 2 2 4 6 7 Page 1 of 8 People Change Management Assignment 1 Liam Carpenter 01/03/2013 Introduction: The term of employer branding is important to define, and it is an organisations reputationRead MoreEssay MKT 220 Module 4 Homework Assignment1496 Words   |  6 Pagesï » ¿Running head: MODULE 4 HOMEWORK ASSIGNMENT MODULE 4 HOMEWORK ASSIGNMENT King of the South Allied American University Author Note This paper was prepared for MKT 120, MODULE 4 HOMEWORK ASSIGNMENT taught by PROFESSOR K December 1st, PART I: Read Pay What It’s Worth. Would this concept work in an upscale restaurant? Why or why not? I must admit that upon reading the article, â€Å"The Customer Experience: Pay What It’s Worth,† my jaw dropped to the floor. I readRead MoreMcdonald s Research Proposal : Marketing Research2005 Words   |  9 Pages McDonald’s Research Proposal For MKT202 – Marketing Research Essentials Designed by: Hoang Nam Duong (Peter) – 109195 Muhamad Ihsan Hizbullah (Buchan) – 124950 Kabilen Chandrasegaran – 12981 Tram Nguen – 122429 Gwo-Horng Lien (Steve) – 121835 Contents I. Statement of the Research Objectives 2 II. Study Design 2 III. Areas of Questioning 4 IV. Data Analysis 5 V. Limitations 6 VI. Personnel Involved 7 VII. Specifications and Assumptions 7 VIII. Services 7 IX. References 9

The Seductive Lure Of The Temptress - 2523 Words

The Seductive Lure of the Temptress As a seductive force of nature, luring with the tongues of pure elegant lust and desire, the temptresses’ villainous ways can always be a struggle for a character to even resist. Being able to use temptation as a gift or art, the temptress is a mythical archetype in which is a distraction to the protagonist on his journey, causing the character to forget the overall quest they desire to fill their spiritual needs. Nevertheless, the temptress can not only be just a woman seeking desirable sexual exchange, but instead can be any entity used to distract, lure, or tempt of any character through the use of appealing words and/or actions. A woman could easily be a temptress, luring men to her sexual ways, but a force of nature could easily tempt someone of the same exact stature, causing the person to fight the struggle of the evil temptation to either be defeated by the temptress or continue their journey. As of the journeys in â€Å"The Odyssey †, Odysseus struggles with that voyage of getting home to Ithaca. Though many of his obstacles were eluded by himself, the Aeaean Island takes the best of the crew due to starvation and exhaustion. The crew searches the island for food, but instead finds the house of Circe, â€Å"they could hear Circe inside, singing in a lovely voice as she moved about weaving a great tapestry, the unfading handiwork of an immortal goddess.† (Vol. A, 443). As elegant and beautiful as the crew describes her, the crew was notShow MoreRelatedThe Odyssey By William Shakespeare1458 Words   |  6 Pagesonce said, â€Å"Yield to temptation, it may not pass your way again† which is similar to Odysseus’ motto in The Odyssey. Odysseus is constantly dealing with obstacles that have been set in place by the Gods. Mainly the obstacle involves a woman being a temptress in order to detour Odysseus from his journey home to Ithaca. Eventually, Odysseus resists the seductresses in order to continue his journey home to Ithaca so he can finally see his wife Penelope. In The Odyssey women have a narrow, but significantRead MoreAn Analysis of Harriet Byrd From The Natural Essay example679 Words   |  3 Pagesbad guy to ruin someone’s life or career. The only reason why they go after that person is because of jealously, money, or hatred. It is not always easy for villains or temptresses to get their targets, so they have to come up with clever ideas to lure their victims in. In the movie The Natural Harriet Byrd’s killing spree started off as jealously towards people who are very experienced in what they do and only want fame and fortune from it. When Harriet sees how much potential Roy Hobbs has inRead MoreEssay about Femme Fatales of English Literature3625 Words   |  15 PagesThe femme fatale, a seductive woman who entices men into perilous and compromising positions by way of charisma and mystery, is a classic, and often enthralling, character wh o can be found in many sources of literature and mythology of various origins and eras (â€Å"Femme Fatale† 1). â€Å"If the goddess of virtue is a lily and the vamp is an overripe red rose, the femme fatale is a Venus flytrap.† (Billinghurst 1). In the simple quote above, Ms. Jane Billinghurst, author of â€Å"Temptress†, provides explanationRead MoreFemme Fatales of English Literature3740 Words   |  15 PagesThe femme fatale, a seductive woman who entices men into perilous and compromising positions by way of charisma and mystery, is a classic, and often enthralling, character who can be found in many sources of literature and mythology of various origins and eras (Femme Fatale 1). If the goddess of virtue is a lily and the vamp is an overripe red rose, the femme fatale is a Venus flytrap. (Billinghurst 1). In the simple quote above, Ms. Jane Billinghurst, author of Temptress, provides explanationRead More The Effect of the Sirens Essay1036 Words   |  5 Pagesdesirable because he considers Odysseus as valiant. Homer describes Odysseus’ â€Å"heart inside [him is throbbing] to listen longer,† suggesting the seductive power of the Sirens (20). The effect of his heart throbbing verifies that Odysseus longs to be with the Sirens, forging an image of a man struggling against his will in order to be near a beautiful temptress. This implies that the Sirens are irresistible and cunning because they are able to deceive the men into falling for them with just one song.Read MoreThe Tragedy Of Hamlet By William Shakespeare Essay1334 Words   |  6 Pagesnarrative form; with incidents arousing pity and fear, wherewith to accomplish a catharsis of these emotions (1).† Throughout the play, Ophelia’s character demonstrates a three-phased change from a timid daughter who l acks the will of her own, to a temptress on a mission who suddenly reveals the bawdy part of her nature, and finally to the mad woman who liberally expresses her oppressed feelings and sorrow with lyrics and songs. As a woman in a male-dominated society, Ophelia is subject to a life ofRead More Greek Mythology Essay1090 Words   |  5 PagesOdysseus as valiant. Homer describes the effect the Sirens have when Odysseus’ â€Å"heart inside [him throbs] to listen longer,† proving the Sirens to be seductive (20). The effect of his heart throbbing verifies that Odysseus longs to be with the Sirens, forcing an image of a man struggling against his will in order to be near a beautiful temptress. This suggests that the Sirens are irresistible and cunning because they know that they will be able to trick the men into falling for the Sirens. OdysseusRead More Unraveling Cleopatra Essay2799 Words   |  12 Pagesshould rule as his colleague in the kingdom. (The Life of Julius Caesar, Plutarch; translation by Dryden) Abstract Whether Cleopatra rolls out of an ornate carpet as authorative and in control or as the more stereotypical image of a sensual temptress, the carpet scene functions as an introduction between Cleopatra and Julius Caesar. More importantly, the scene also provides valuable insight into Cleopatras character. Plutarchs account of Cleopatras first encounter with Julius Caesar inspiredRead MoreWomen s Roles Over Time1158 Words   |  5 Pagesa dance we would now call â€Å"belly dancing†. This produced the same reaction as Carmencita. The film had to be censored with white picket fenced painted on it to prevent temptation from her chest and pelvis moving from what could be interpreted as seductive. As seen, the two films that tried to portray a more free woman comfortable in a dance was ultimately frowned upon by society. Showing of too much skin and inappropriate movement was against society’s moral. Women were not to provoke temptationRead More Thomas Malory’s Le Mo rte Darthur and Monty Python and the Holy Grail2221 Words   |  9 PagesThomas Malory’s Le Morte Darthur women primarily serve as figures of sexual temptation who bring great danger and suffering to the men that interact with them. Monty Python and the Holy Grail,on the other hand, satirizes the idea of the destructive temptress and presents women characters in a manner that undercuts this negative Arthurian stereotype. In Malory’s famous account of the King Arthur legend, the most notable example of woman as destructive sexual temptation is, of course, Queen Guinevere

Impact of Viral Marketing on Decision Making Process of Consumers

Question: Describe about the impact of viral marketing on decision making process of consumers. Answer: Chapter 1: Introduction The marketing is an innovative process to influence the purchase behaviors of the consumers. One of the innovative ways of marketing is the viral marketing (Lu et al. 2013). The decision making process of the consumers can be influenced by viral marketing. This research proposal aims to identify the consequences of the viral marketing on the decision making behaviors of the customers. 1.1 Research Aims and objectives To understand the concept of viral marketing To critically analyze the impacts of viral marketing To evaluate the factors of consumer decision making process To determine the relationship between viral marketing and decision making process 1.2 Research questions What are the positive impacts and negative impacts of viral marketing? What is the importance of consumer decision making process in purchase decisions? What is the relationship between viral marketing and consumer decision making? How can the decision making process can be influenced by viral marketing? 1.3 Project Plan Weeks 1 2 3 4 5 6 7 8 9 10 11 12 13 Project Milestones Research Objectives Research questions Literature Review Research outcome Research Process Data collection process Data analysis Ethical Consideration Fig: Gantt chart Source: Created by author Chapter 2: Literature Review 2.1 Meaning of viral marketing The marketing techniques that utilize the existing social networks as well as other technological advancements to increase the brand awareness or any other marketing purpose is known as viral marketing (Kirby 2012). The process is a replica of the viral processes, which are identical to the spread of computer virus or malware. This is the reason behind the terminology of viral marketing. The aim of this type of marketing is to formulate viral marketing campaigns, which is appealing to the target audience (with high social networking potential). The marketing messages that reach such individuals have the highest probability of further spreading in their known circles within a short period (Aslay et al. 2015). The viral advertisements are paid by a sponsor company, which are published either on their websites or a social media network (like Youtube or Facebook). The consumers get access to the link of the page displaying the viral advert from a social network and enjoy the privilege of copy the advert. The copied advertisement can be passed along through sharing channels like the blog, social media webpage, and a web page (Aslay et al. 2015). The internet is the primary agent for the fast transmission of viral marketing. The internet and the social media websites help the consumers to share content with their acquaintances at lightning speed (Aslay et al. 2015). The advertisement message should be capable enough to catch the attention of the audience. For example, it should be appealing, attractive, worth sharing, good content so that it gains attention easily. 2.2 Methods of viral marketing The viral marketing is a wide concept, which can be used in a variety of forms. The marketing message may be transmitted in the form of interactive Flash games, video clips, ebooks, text messages, webpages, and emails (Grifoni D'Andrea and Ferri 2013). The mobile devices are also one of the most common forms of transmission of the viral advertisements. The other common methods of promotion of viral adverts are- Web search engines, smartphone integration, blogs, radio, television, search engine optimization (SEO), direct marketing, print advertisements, e-polling services and others (Khan and Siddiqui 2013). 2.3 Benefits of viral marketing The viral marketing has many benefits from the concerned organizations point of view. It provides remarkable growth of the company in a short span of time. The company gathers an enhanced list of dedicated customers as well the referral customers. The brands enjoy a greater visibility in the market, and a buzz is created around the products or services of the company (Howeidi and Nguyen 2016). The viral marketing is financially profitable for the concerned company as it cuts down the promotional expenses to a great extent. This is because the advertisement is spread through the referrals of the existing customers. A large audience can be reached by this method of advertising, which automatically reduces the cost of the marketing campaign. 2.4 Meaning of decision making of customers The decision making process of consumers involves the mental steps they undergo during the purchase of products or services. It involves the factors, which involves the selection and acceptability of a product or a service (Solomon 2014). The decision pattern of the consumers is not always constant. There are deviations in the consumer behavior, which is dependant on the product type, purchasing stage of the consumer, purchasing parity and the financial well-being of the consumer (ButkeviÄ ienÄ— StravinskienÄ— and RÃ…Â «telionienÄ— 2015). The decision making of the consumers undergoes five major stages such as need recognition, searching of information, alternatives evaluation, purchase process and the post purchase behavior. 2.5 Factors affecting decision making of customers There are four different types of factors that influence the decision making the behavior of the customers (Haghighi et al. 2012). They are- Cultural, Social, Psychological and Personal factors. The cultural factors are important for understanding the behaviors and needs of the consumers. The consumers are influenced by friends, family and the cultural environment in which he is exposed to. It is important for a brand to understand the predominant cultural factors in a market. The understanding of the cultural factors would help the company to customize its products and adapt the marketing strategy. The social factors are also important from a marketers point of view (Haghighi et al. 2012). The brands have to identify their social benefit offered by the particular products. The brands can target distinguishable social classes like actor, musician, celebrity, politician and others to spread the purchase and use of the product. The psychological factors revolve around the perception, m otivation, attitudes and beliefs of the target audience (Newell Lagnado and Shanks 2015.). These factors shape the decision making process regarding a particular product or service and it changes from one individual to the other. The personal factors like the way of life, the standard of living, age, purchasing power, lifestyle and personality are important determinants of the decision making the process of the consumers. The marketing concern should take care of these four factors, which directly influence the decision making patterns of the customers. 2.6 Relationship between viral marketing and decision making The viral marketing has a significant impact on the purchase decision making of the consumers (Czinkota and Ronkainen 2012). The viral marketing is the key to the success of many business entities, especially the electronic businesses. The viral campaigns, as compared to traditional marketing techniques, have proved to affect the way the consumers formulate their decisions (Gensler et al. 2013). There are different stages of consumer decision making process and the effect of viral marketing can be observed in each of these stages (Andersson 2015). The awareness stage of the decision making process implies that the viral marketing can be used to impart initial knowledge about a product to the consumers (Mohr 2014). The interest stage of the decision making process implies that the viral marketing can be utilized to impart more knowledge about the product and the brand, as a part of the promotional strategy. The evaluation stage of the decision making process implies the growing role of the contents and design of the viral marketing on the consumers. The viral adverts are said to come with value offerings to the consumers (Alsubagh 2015). The success of the previous steps leads the purchasing behavior in consumers. Chapter 3: Research Methodology 3.1 Research outcome The outcomes of this study are expected to deliver an analytical framework for the purpose of investigation of the impacts of the viral marketing on the consumer decision making process. This study would help the marketing concerns to formulate suitable strategies for the maximization of the effect of viral marketing and greatly influence the consumer decision making process. 3.2 Research Process The research process would consist of the identification of the problem, review of literature, clarification of the problem, 3.3 Data Collection Process The theoretical framework of the study was carried out through the investigation as well as research in the relevant literature in journals, books and literary works that directly relate to viral marketing and the purchase decision patterns of the consumers (Jrn Nielsen and Hjrland 2014). A questionnaire was also designed fulfilling the scientific standards of the studies (Williams 2015). The segments that were reflected in the questionnaire were viral marketing, factors affecting decision making of consumers and impact of viral marketing on purchase decisions of the consumers. 3.4 Data analysis The researcher would adopt two types of data analysis- quantitative data analysis and qualitative data analysis. The qualitative data would make use of surveys, observations and online forums. The quantitative data would be analyzed by pie charts, excel sheets, figures, mathematical tools and statistical modeling (Riff Lacy and Fico 2014). The qualitative data would also be analyzed with the help of literature review (Grbich 2012). 3.5 Ethical considerations The researcher should abide by the guidelines of ethical conduct of research for the truthful achievement of the research objectives (London Kimmelman and Carlisle 2012). The researcher should avoid forcing any participant in the data collection process. The researcher should ensure the privacy of the shared information. References Alsubagh, H., 2015. The Impact of Social Networks on Consumers' Behaviors.International Journal of Business and Social Science,6(1). Andersson, S., 2015. Consumers' attitudes toward mobile advertising: a rhetorical approach. Aslay, C., Lu, W., Bonchi, F., Goyal, A. and Lakshmanan, L.V., 2015. Viral marketing meets social advertising: ad allocation with minimum regret.Proceedings of the VLDB Endowment,8(7), pp.814-825. ButkeviÄ ienÄ—, V., StravinskienÄ—, J. and RÃ…Â «telionienÄ—, A., 2015. Impact of consumer package communication on consumer decision making process.Engineering Economics,56(1). Czinkota, M. and Ronkainen, I., 2012.International marketing. Cengage Learning. Gensler, S., Vlckner, F., Liu-Thompkins, Y. and Wiertz, C., 2013. Managing brands in the social media environment.Journal of Interactive Marketing,27(4), pp.242-256. Grbich, C., 2012.Qualitative data analysis: An introduction. Sage. Grifoni, P., D'Andrea, A. and Ferri, F., 2013. An integrated framework for on-line viral marketing campaign planning.International Business Research,6(1), p.22. Haghighi, M., Dorosti, A., Rahnama, A. and Hoseinpour, A., 2012. Evaluation of factors affecting customer loyalty in the restaurant industry.African Journal of Business Management,6(14), p.5039. Howeidi, M. and Nguyen, D., 2016.VIRAL MARKETING(Doctoral dissertation). Jrn Nielsen, H. and Hjrland, B., 2014. Curating research data: The potential roles of libraries and information professionals.Journal of Documentation,70(2), pp.221-240. Khan, F. and Siddiqui, K., 2013. The Importance Of Digital Marketing. An Exploratory Study To Find The Perception And Effectiveness Of Digital Marketing Amongst The Marketing Professionals In Pakistan.Journal of Information Systems Operations Management, p.1. Kirby, J., 2012. Viral marketing.Connected marketing, pp.87-106. London, A.J., Kimmelman, J. and Carlisle, B., 2012. Rethinking Research Ethics: The case of postmarketing trials.Science (New York, NY),336(6081), p.544. Lu, W., Bonchi, F., Goyal, A. and Lakshmanan, L.V., 2013, August. The bang for the buck: fair competitive viral marketing from the host perspective. InProceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining(pp. 928-936). ACM. Mohr, I., 2014. Going Viral: An Analysis of YouTube Videos.Journal of Marketing Development and Competitiveness,8(3), p.43. Newell, B.R., Lagnado, D.A. and Shanks, D.R., 2015.Straight choices: The psychology of decision making. Psychology Press. Riff, D., Lacy, S. and Fico, F., 2014.Analyzing media messages: Using quantitative content analysis in research. Routledge. Solomon, M.R., 2014.Consumer behavior: buying, having, and being. Engelwood Cliffs, NJ: Prentice Hall. Williams, A., 2015. How to Write and analyse a questionnaire.Journal of Orthodontics.